President of the Recording Industry Association of America Cary Sherman said recently they were looking forward to the law formalizing the “voluntary” cooperation between rights owners and service providers to tackle unauthorized file-sharing. Moreover, they want such cooperation to extend to advertisers, payment processors, and search engines.
Another day, another announcement from the RIAA, keeping telling and doing the things more disturbing than ever before. For example, recently the RIAA President Cary Sherman told the public at a Technology Policy Institute forum held in Aspen, Colorado that the DMCA is completely failing rights owners. He insists that the Digital Millennium Copyright Act needs to be revised and include another provision allowing Internet service providers and others to filter the web of copyrighted content.
Cary Sherman said that day that the DMCA was not working for content people. All the infringements can’t be monitored on the Internet, because it’s just not possible. The music industry isn’t able to search all the locations containing infringing material, like cyberlockers, as it appears new every second.
That is the exact reality of the new digital world, but the RIAA would prefer to make another attempt to break the Internet to satisfy its own economic demands rather than to give it a try and figure out how to adapt to the new reality. Everyone understands there’s no way to completely stop the unauthorized transfer of copyrighted content short of information packet inspection.
The RIAA President highlights that they are looking for a “voluntary” cooperation with broadband providers, and even advertisers, search engines, and payment processors. They believe such co-operation would help stop unauthorized file-sharing. The only thing, he believes, they lack now is the law that would encourage this kind of cooperation, though not mandate it.
In fact, the story of the RIAA’s partnership with ISPs is not a long one, if any. Two years ago the outfit claimed to switch from its strategy of fighting individual file-sharers to cooperation with service providers to filter copyrighted content and disconnect repeat infringers (in other words, implement voluntary “three-strikes” regime. So far no ISPs have chosen to cooperate with the RIAA, and you can guess why. So why can’t the RIAA?
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